Wednesday, 6 December 2017
SMS is 25 years old
As text messaging reaches the ripe old age of 25 we look at why it’s limitations are it’s hidden strengths, making SMS the secret weapon in every marketer and researcher’s armoury. Since the first SMS was sent on Christmas day in 1992, text messaging has grown in strength and utility. While dial up modems have […]READ MORE >>
Friday, 1 December 2017
OPEN SOURCE IS OUR FUTURE
Here at OnePoint Global we continue to work hard developing new features and adding flexibility for those interested in extending, integrating, white labelling and just making mobile research better. That’s why we decided to make our software Open Source. To make it even easier we have split it all up into manageable features. ONEPOINT GLOBAL ACCOUNT […]READ MORE >>
Wednesday, 16 August 2017
Why is an intuitive User Interface important to survey success?
User Interface = Survey Success Research and indeed survey success is a culmination of many factors. From having the correct sample, appropriate questions, survey format and branding. Not forgetting an appropriate channel of distribution, collection and collation prior to the analysis of responses. So why it an intuitive User Interface important to survey success? Put simply, […]READ MORE >>
Wednesday, 21 June 2017
Are Survey Apps a realistic proposition for Market Research?
With the rise in Mobile usage has come a shift change in what we use Mobile for. Can a Survey App or Apps support researchers in their quest in gaining new and innovative ways to engaging with their target audiences? Increase in App time Research issued by Flurry on behalf of Yahoo Developers Network, suggest […]READ MORE >>
Wednesday, 10 May 2017
Are ‘in the moment’ insights achievable?
In the moment insights Human nature often dictates that we are quick to complain, but rarely do we proactively praise or congratulate. As consumers the same is true. If a zip breaks on an item of clothing we will take it back to the store. If our food is served cold in a restaurant we will […]READ MORE >>
Thursday, 27 April 2017
Success, Scale, Speed* – how is it achieved in Mobile CX?
What in real terms can Customer Experience (CX) specialists do to achieve the nirvana of success, scale and speed?In a recent webinar held with one of our partners MaritzCX, an internationally leading CX software and services provider, we explored the use of SMS as a complementary and strengthening element to existing or new CX programmes. […]READ MORE >>
Wednesday, 8 March 2017
It’s an Open Source world: are you ready to reap the research benefits?
Transparent platform for a mobile future Open Source software from Apple, Google, and Microsoft delivers big business benefits for all kinds of companies today. Now OnePoint Global is joining the giants, so our clients can reap the rewards of a Mobile Survey Platform using an Open Source approach. In a ground-breaking move, much of our […]READ MORE >>
Thursday, 16 February 2017
SMS vs. IVR – which channel is the survey response winner?
Research on Research Assessing the most applicable research method for your survey, broadly comes down to a few key criteria. Notably, the volume of questions to be posed, the time to obtain insights, the mechanism of distribution and the type of required feedback – quantitative, qualitative or blended. Two such channels are Short Message Service […]READ MORE >>
Thursday, 9 February 2017
Who will retailers have their eye on this Valentine’s?
Will it be you? It is less than a week to go until cupid pulls back his bow (as the lyrics go) to capture the heart of the one he loves. Valentine’s is now one of THE retail landmarks of the year. Clearly a boom time for retailers with consumers racing to the shops, to […]READ MORE >>
Wednesday, 18 January 2017
Is survey fatigue avoidable?
How easy is it to avoid survey fatigue? Surveys and their success are in essence down to one key factor, the respondent and their propensity to reply to your survey. Sounds obvious but when there is a research need that requires fulfilling, the respondents’ need can often be overlooked. This is where survey fatigue can […]READ MORE >>