Blog

Wednesday, 20 June 2018

How to survive the extinction of the online survey

Bob Lederer recently posted a video in which he asked whether mobile was the last hope for the MR Industry. Beneath this question was an acknowledgement that online surveys are in decline mostly because users don’t answer emails and can’t be bothered to type in custom URLs. These factors were compounded recently by the unrest […]

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How to survive the extinction of the online survey

Wednesday, 30 May 2018

How to fill your survey quota without email post-GDPR.

Following the GDPR deadline, many companies have found themselves with greatly reduced email lists. But let’s not mourn, because email invitations to online surveys have been declining for years. Meanwhile Apps are on the rise as the most cost effective and immersive way to capture feedback. Like landlines, online surveys are falling into disuse in […]

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How to fill your survey quota without email post-GDPR.

Thursday, 26 April 2018

8 ways to get millennials & generation Y to take your surveys

If twenty-somethings are a key demographic for your products, you’ll need smart strategies to grab their attention and secure their participation in your surveys. According to an article on Social Media Week, Millennials reflect $200 billion in annual buying power and yet are possibly the most difficult generation for marketers to understand and a growing […]

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8 ways to get millennials & generation Y to take your surveys

Wednesday, 6 December 2017

SMS is 25 years old

As text messaging reaches the ripe old age of 25 we look at why it’s limitations are it’s hidden strengths, making SMS the secret weapon in every marketer and researcher’s armoury. Since the first SMS was sent on Christmas day in 1992, text messaging has grown in strength and utility. While dial up modems have […]

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SMS is 25 years old

Friday, 1 December 2017

OPEN SOURCE IS OUR FUTURE

Here at OnePoint Global we continue to work hard developing new features and adding flexibility for those interested in extending, integrating, white labelling and just making mobile research better. That’s why we decided to make our software Open Source. To make it even easier we have split it all up into manageable features. ONEPOINT GLOBAL ACCOUNT […]

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OPEN SOURCE IS OUR FUTURE

Wednesday, 16 August 2017

Why is an intuitive User Interface important to survey success?

User Interface = Survey Success Research and indeed survey success is a culmination of many factors. From having the correct sample, appropriate questions, survey format and branding. Not forgetting an appropriate channel of distribution, collection and collation prior to the analysis of responses. So why it an intuitive User Interface important to survey success? Put simply, […]

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Why is an intuitive User Interface important to survey success?

Wednesday, 21 June 2017

Are Survey Apps a realistic proposition for Market Research?

With the rise in Mobile usage has come a shift change in what we use Mobile for.  Can a Survey App or Apps support researchers in their quest in gaining new and innovative ways to engaging with their target audiences? Increase in App time Research issued by Flurry on behalf of Yahoo Developers Network, suggest […]

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Are Survey Apps a realistic proposition for Market Research?

Wednesday, 10 May 2017

Are ‘in the moment’ insights achievable?

In the moment insights Human nature often dictates that we are quick to complain, but rarely do we proactively praise or congratulate. As consumers the same is true. If a zip breaks on an item of clothing we will take it back to the store. If our food is served cold in a restaurant we will […]

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Are ‘in the moment’ insights achievable?

Thursday, 27 April 2017

Success, Scale, Speed* – how is it achieved in Mobile CX?

What in real terms can Customer Experience (CX) specialists do to achieve the nirvana of success, scale and speed?In a recent webinar held with one of our partners MaritzCX, an internationally leading CX software and services provider, we explored the use of SMS as a complementary and strengthening element to existing or new CX programmes. […]

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Success, Scale, Speed* – how is it achieved in Mobile CX?

Wednesday, 8 March 2017

It’s an Open Source world: are you ready to reap the research benefits?

Transparent platform for a mobile future Open Source software from Apple, Google, and Microsoft delivers big business benefits for all kinds of companies today. Now OnePoint Global is joining the giants, so our clients can reap the rewards of a Mobile Survey Platform using an Open Source approach. In a ground-breaking move, much of our […]

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It’s an Open Source world: are you ready to reap the research benefits?
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