Tuesday, 26 June 2018
Mind the Gap – the widening gap between panel companies with and without a survey App
The gap is widening between panel companies that do and do not use mobile Apps to distribute surveys. Those that ‘do’ offer cost and time efficiencies that their competitors cannot match. Fast turnarounds from a responsive app-using sample mean their clients get more for the number of panellists they pay for: the sample to quota […]READ MORE >>
Wednesday, 20 June 2018
How to survive the extinction of the online survey
Bob Lederer recently posted a video in which he asked whether mobile was the last hope for the MR Industry. Beneath this question was an acknowledgement that online surveys are in decline mostly because users don’t answer emails and can’t be bothered to type in custom URLs. These factors were compounded recently by the unrest […]READ MORE >>
Wednesday, 30 May 2018
How to fill your survey quota without email post-GDPR.
Following the GDPR deadline, many companies have found themselves with greatly reduced email lists. But let’s not mourn, because email invitations to online surveys have been declining for years. Meanwhile Apps are on the rise as the most cost effective and immersive way to capture feedback. Like landlines, online surveys are falling into disuse in […]READ MORE >>
Thursday, 26 April 2018
8 ways to get millennials & generation Y to take your surveys
If twenty-somethings are a key demographic for your products, you’ll need smart strategies to grab their attention and secure their participation in your surveys. According to an article on Social Media Week, Millennials reflect $200 billion in annual buying power and yet are possibly the most difficult generation for marketers to understand and a growing […]READ MORE >>
Wednesday, 6 December 2017
SMS is 25 years old
As text messaging reaches the ripe old age of 25 we look at why it’s limitations are it’s hidden strengths, making SMS the secret weapon in every marketer and researcher’s armoury. Since the first SMS was sent on Christmas day in 1992, text messaging has grown in strength and utility. While dial up modems have […]READ MORE >>
Friday, 1 December 2017
OPEN SOURCE IS OUR FUTURE
Here at OnePoint Global we continue to work hard developing new features and adding flexibility for those interested in extending, integrating, white labelling and just making mobile research better. That’s why we decided to make our software Open Source. To make it even easier we have split it all up into manageable features. ONEPOINT GLOBAL ACCOUNT […]READ MORE >>
Wednesday, 16 August 2017
Why is an intuitive User Interface important to survey success?
User Interface = Survey Success Research and indeed survey success is a culmination of many factors. From having the correct sample, appropriate questions, survey format and branding. Not forgetting an appropriate channel of distribution, collection and collation prior to the analysis of responses. So why it an intuitive User Interface important to survey success? Put simply, […]READ MORE >>
Wednesday, 21 June 2017
Are Survey Apps a realistic proposition for Market Research?
With the rise in Mobile usage has come a shift change in what we use Mobile for. Can a Survey App or Apps support researchers in their quest in gaining new and innovative ways to engaging with their target audiences? Increase in App time Research issued by Flurry on behalf of Yahoo Developers Network, suggest […]READ MORE >>
Wednesday, 10 May 2017
Are ‘in the moment’ insights achievable?
In the moment insights Human nature often dictates that we are quick to complain, but rarely do we proactively praise or congratulate. As consumers the same is true. If a zip breaks on an item of clothing we will take it back to the store. If our food is served cold in a restaurant we will […]READ MORE >>
Thursday, 27 April 2017
Success, Scale, Speed* – how is it achieved in Mobile CX?
What in real terms can Customer Experience (CX) specialists do to achieve the nirvana of success, scale and speed?In a recent webinar held with one of our partners MaritzCX, an internationally leading CX software and services provider, we explored the use of SMS as a complementary and strengthening element to existing or new CX programmes. […]READ MORE >>