Blog

Tuesday, 26 June 2018

Mind the Gap – the widening gap between panel companies with and without a survey App

The gap is widening between panel companies that do and do not use mobile Apps to distribute surveys. Those that ‘do’ offer cost and time efficiencies that their competitors cannot match. Fast turnarounds from a responsive app-using sample mean their clients get more for the number of panellists they pay for: the sample to quota […]

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Mind the Gap – the widening gap between panel companies with and without a survey App

Wednesday, 30 May 2018

How to fill your survey quota without email post-GDPR.

Following the GDPR deadline, many companies have found themselves with greatly reduced email lists. But let’s not mourn, because email invitations to online surveys have been declining for years. Meanwhile Apps are on the rise as the most cost effective and immersive way to capture feedback. Like landlines, online surveys are falling into disuse in […]

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How to fill your survey quota without email post-GDPR.

Thursday, 26 April 2018

8 ways to get millennials & generation Y to take your surveys

If twenty-somethings are a key demographic for your products, you’ll need smart strategies to grab their attention and secure their participation in your surveys. According to an article on Social Media Week, Millennials reflect $200 billion in annual buying power and yet are possibly the most difficult generation for marketers to understand and a growing […]

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8 ways to get millennials & generation Y to take your surveys