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Wednesday, 10 May 2017

Are ‘in the moment’ insights achievable?

In the moment insights Human nature often dictates that we are quick to complain, but rarely do we proactively praise or congratulate. As consumers the same is true. If a zip breaks on an item of clothing we will take it back to the store. If our food is served cold in a restaurant we will […]

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Are ‘in the moment’ insights achievable?