Wednesday, 6 December 2017
SMS is 25 years old
As text messaging reaches the ripe old age of 25 we look at why it’s limitations are it’s hidden strengths, making SMS the secret weapon in every marketer and researcher’s armoury. Since the first SMS was sent on Christmas day in 1992, text messaging has grown in strength and utility. While dial up modems have […]READ MORE >>
Wednesday, 16 August 2017
Why is an intuitive User Interface important to survey success?
User Interface = Survey Success Research and indeed survey success is a culmination of many factors. From having the correct sample, appropriate questions, survey format and branding. Not forgetting an appropriate channel of distribution, collection and collation prior to the analysis of responses. So why it an intuitive User Interface important to survey success? Put simply, […]READ MORE >>
Wednesday, 10 May 2017
Are ‘in the moment’ insights achievable?
In the moment insights Human nature often dictates that we are quick to complain, but rarely do we proactively praise or congratulate. As consumers the same is true. If a zip breaks on an item of clothing we will take it back to the store. If our food is served cold in a restaurant we will […]READ MORE >>
Thursday, 27 April 2017
Success, Scale, Speed* – how is it achieved in Mobile CX?
What in real terms can Customer Experience (CX) specialists do to achieve the nirvana of success, scale and speed?In a recent webinar held with one of our partners MaritzCX, an internationally leading CX software and services provider, we explored the use of SMS as a complementary and strengthening element to existing or new CX programmes. […]READ MORE >>
Wednesday, 8 March 2017
It’s an Open Source world: are you ready to reap the research benefits?
Transparent platform for a mobile future Open Source software from Apple, Google, and Microsoft delivers big business benefits for all kinds of companies today. Now OnePoint Global is joining the giants, so our clients can reap the rewards of a Mobile Survey Platform using an Open Source approach. In a ground-breaking move, much of our […]READ MORE >>
Tuesday, 10 January 2017
Is it possible to predict the future, especially when mobile technology comes into play?
The advance of mobile technology Most people would agree that it is never good to look back, but to always look forward and embrace new challenges. However at the start of a new year, to reflect and assess whether goals and in some instances predictions have been met is healthy. Back in July 2010, two […]READ MORE >>
Tuesday, 6 December 2016
2-way SMS surveys
SMS is good for high volume short surveys needing fast responses & to capture feedback in real-time. SMS doesn’t require an internet connection and works on all mobile devices, whatever the contract and in any country, any language. This breadth of coverage makes the SMS channel as good for surveys in Africa and Latin America, as well […]READ MORE >>
Thursday, 24 November 2016
Are We There Yet? Where Technological Innovation is Leading Research.
The practicalities of SMS research Paper delivered at the International Conference of the Association for Survey Computing, Volume 7. Edited by T. Macer et al. By Petra van der Heijden – Senior Associate Director at Network Research We are pleased to share the paper of, Petra van der Heijden, delivered in September 2016, at the seventh […]READ MORE >>
Monday, 21 November 2016
1-way SMS invitations, reminders & alerts
The key points researchers should know when it comes to using 1-way SMS invitations & other SMS messages. SMS (commonly known as ‘texting’) is popular with mobile phone users around the world. That’s because SMS is fast, convenient, doesn’t require an internet connection, and works on even the most basic of phones. Benefits of 1-way SMS messages. When […]READ MORE >>
Tuesday, 8 November 2016
The power of Mobile can help revolutionise Patient Care.
Mobile Surveys – Improving Patient Satisfaction and Care. Healthcare professionals the world over are always focused on improving the levels and standards of care and outcomes received by their patients. The Healthcare market is moving far more towards a customer experience level of service, where the patient’s needs and overall patient satisfaction is continually assessed along […]READ MORE >>