Thursday, 27 October 2016
Customer Engagement – Trick or TREAT?
Can Halloween really increase customer engagement? Halloween now tops the UK retailer’s charts of the most celebrated festivities alongside Christmas and Valentine’s Day – the possibilities therefore to create unique Customer Experiences are endless. Gone are the days where the only images of All Hallows’ Eve, are of ghosts and ghouls with the festivities now focusing […]READ MORE >>
Tuesday, 4 October 2016
Open banking – an opportunity for CX researchers.
What is ‘open banking’? Following the Competition and Markets Authority’s (CMA) retail banking market investigation, the FCA (the regulator) announced on 9 August 2016, that by early 2018, all UK banks are expected to have implemented ‘Open Banking’. “Open Banking will enable personal customers and small businesses to share their data securely with other banks […]READ MORE >>
Tuesday, 20 September 2016
Why charities love mobile surveys
How the shift from paper to mobile data collection improves speed, quality and provides richer insights for charities. Emily Tomkys ICT in Programme Officer at Oxfam, wrote a great Blog article recently. She shares how and why the charity uses mobile surveys for CAPI field studies, in order to help other charities do the same, especially in international markets with cultural […]READ MORE >>
Monday, 12 September 2016
It’s not all about smartphones
Don’t ignore the feature phone when it comes to mobile surveys It’s really easy to get drawn into the latest product advertising from phone providers – who wouldn’t be seduced by the latest ‘edge’ technology, 4G, bigger screens and all the latest features? Actually, me, and I’m not alone – some people resist because they […]READ MORE >>
Tuesday, 6 September 2016
Designing an SMS survey?
3 useful tips for anyone who is in the process of designing a new SMS customer service survey.READ MORE >>
Tuesday, 30 August 2016
7 Reasons SMS Surveys Could Revitalise Your CATI Programs
It’s a market research headache that’s been getting gradually worse for decades: falling response rates for CATI surveys. Obtaining the required number of responses for a phone survey can burn through budgets and schedules, and even compromise the quality of the data you collect. One agency found that its typical response rate for phone interviews […]READ MORE >>
Wednesday, 24 August 2016
The good and the bad about using mobile surveys
Mobile surveys - permissions and clarity have never been more important to protect this great channel of research opportunity.READ MORE >>
Tuesday, 16 August 2016
How can you impress your Telco clients?
Whatever the size or sector of the telco company you have been hired to help, you need to be able to provide a clear and concise customer service strategy. It’s no secret that satisfied customers are more likely to stay loyal, recommend your business to their social networks and act as a brand ambassador in their […]READ MORE >>
Tuesday, 9 August 2016
Use SMS surveys to get faster responses
Do you currently use CATI (Computer-assisted telephone interviewing) or IVR (Interactive Voice Responses) in order to learn valuable customer information about your targeted demographic? If so, you are undoubtedly drawn to the automated nature of these programs – they allow you to learn so much about your clients quickly. If you find that these programs […]READ MORE >>
Monday, 18 July 2016
Mobile Surveys vs. Online: Back to the Future for Market Research
OnePoint Global’s Dr Tim Snaith’s take on the advantages of mobile surveys The goal of all market research is to uncover ‘truths’ about people’s beliefs, attitudes and experiences. But while the goal has always remained the same, the technology used to gather the data needed is constantly evolving. First there was the online survey revolution, making […]READ MORE >>