Blog

Wednesday, 16 August 2017

Why is an intuitive User Interface important to survey success?

User Interface = Survey Success Research and indeed survey success is a culmination of many factors. From having the correct sample, appropriate questions, survey format and branding. Not forgetting an appropriate channel of distribution, collection and collation prior to the analysis of responses. So why it an intuitive User Interface important to survey success? Put simply, […]

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Why is an intuitive User Interface important to survey success?

Tuesday, 10 January 2017

Is it possible to predict the future, especially when mobile technology comes into play?

The advance of mobile technology Most people would agree that it is never good to look back, but to always look forward and embrace new challenges. However at the start of a new year, to reflect and assess whether goals and in some instances predictions have been met is healthy. Back in July 2010, two […]

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Is it possible to predict the future, especially when mobile technology comes into play?

Monday, 18 July 2016

Mobile Surveys vs. Online: Back to the Future for Market Research

OnePoint Global’s Dr Tim Snaith’s take on the advantages of mobile surveys The goal of all market research is to uncover ‘truths’ about people’s beliefs, attitudes and experiences. But while the goal has always remained the same, the technology used to gather the data needed is constantly evolving. First there was the online survey revolution, making […]

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Mobile Surveys vs. Online: Back to the Future for Market Research

Monday, 18 July 2016

Do you answer surveys?

Make your mobile surveys easy, and I’ll answer them every time (even while I’m walking the dog!)

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Do you answer surveys?