Wednesday, 20 June 2018
How to survive the extinction of the online survey
Bob Lederer recently posted a video in which he asked whether mobile was the last hope for the MR Industry. Beneath this question was an acknowledgement that online surveys are in decline mostly because users don’t answer emails and can’t be bothered to type in custom URLs. These factors were compounded recently by the unrest […]READ MORE >>
Wednesday, 16 August 2017
Why is an intuitive User Interface important to survey success?
User Interface = Survey Success Research and indeed survey success is a culmination of many factors. From having the correct sample, appropriate questions, survey format and branding. Not forgetting an appropriate channel of distribution, collection and collation prior to the analysis of responses. So why it an intuitive User Interface important to survey success? Put simply, […]READ MORE >>
Tuesday, 10 January 2017
Is it possible to predict the future, especially when mobile technology comes into play?
The advance of mobile technology Most people would agree that it is never good to look back, but to always look forward and embrace new challenges. However at the start of a new year, to reflect and assess whether goals and in some instances predictions have been met is healthy. Back in July 2010, two […]READ MORE >>
Monday, 18 July 2016
Mobile Surveys vs. Online: Back to the Future for Market Research
OnePoint Global’s Dr Tim Snaith’s take on the advantages of mobile surveys The goal of all market research is to uncover ‘truths’ about people’s beliefs, attitudes and experiences. But while the goal has always remained the same, the technology used to gather the data needed is constantly evolving. First there was the online survey revolution, making […]READ MORE >>