Wednesday, 16 August 2017
Why is an intuitive User Interface important to survey success?
User Interface = Survey Success Research and indeed survey success is a culmination of many factors. From having the correct sample, appropriate questions, survey format and branding. Not forgetting an appropriate channel of distribution, collection and collation prior to the analysis of responses. So why it an intuitive User Interface important to survey success? Put simply, […]READ MORE >>
Wednesday, 10 May 2017
Are ‘in the moment’ insights achievable?
In the moment insights Human nature often dictates that we are quick to complain, but rarely do we proactively praise or congratulate. As consumers the same is true. If a zip breaks on an item of clothing we will take it back to the store. If our food is served cold in a restaurant we will […]READ MORE >>
Thursday, 24 November 2016
Are We There Yet? Where Technological Innovation is Leading Research.
The practicalities of SMS research Paper delivered at the International Conference of the Association for Survey Computing, Volume 7. Edited by T. Macer et al. By Petra van der Heijden – Senior Associate Director at Network Research We are pleased to share the paper of, Petra van der Heijden, delivered in September 2016, at the seventh […]READ MORE >>
Monday, 12 September 2016
It’s not all about smartphones
Don’t ignore the feature phone when it comes to mobile surveys It’s really easy to get drawn into the latest product advertising from phone providers – who wouldn’t be seduced by the latest ‘edge’ technology, 4G, bigger screens and all the latest features? Actually, me, and I’m not alone – some people resist because they […]READ MORE >>
Tuesday, 6 September 2016
Designing an SMS survey?
3 useful tips for anyone who is in the process of designing a new SMS customer service survey.READ MORE >>
Tuesday, 30 August 2016
7 Reasons SMS Surveys Could Revitalise Your CATI Programs
It’s a market research headache that’s been getting gradually worse for decades: falling response rates for CATI surveys. Obtaining the required number of responses for a phone survey can burn through budgets and schedules, and even compromise the quality of the data you collect. One agency found that its typical response rate for phone interviews […]READ MORE >>
Monday, 18 July 2016
Mobile Surveys vs. Online: Back to the Future for Market Research
OnePoint Global’s Dr Tim Snaith’s take on the advantages of mobile surveys The goal of all market research is to uncover ‘truths’ about people’s beliefs, attitudes and experiences. But while the goal has always remained the same, the technology used to gather the data needed is constantly evolving. First there was the online survey revolution, making […]READ MORE >>
Monday, 18 July 2016
Do you answer surveys?
Make your mobile surveys easy, and I’ll answer them every time (even while I’m walking the dog!)READ MORE >>
Tuesday, 19 April 2016
New mobile survey: 43% will not answer their phone to an unknown number
Why use an SMS mobile survey? Only 16% of people answer their phone if they don’t recognize the number but as many as 60% of people read an SMS (or text) message from a number they don’t recognize.READ MORE >>