Thursday, 20 February 2014

OnePoint Global Appoints New Sales Director for Iberia

OnePoint Global Appoints New Sales Director for Iberia

Mobile research technology expert’s expansion strategy continues with appointment of Sales Director, César Rodriguez.

OnePoint Global, the global market leader in mobile research announces its second new sales appointment for 2014. César Rodriguez joins as Sales Director, serving OnePoint Global clients in the Iberian market and follows similar appointments in the UK, Netherlands, Egypt and France, which have all been made in the last four months.

César has considerable local country experience in loyalty programs, market research and the customer experience, as well as mobile research. He was previously a Senior Consultant for Ipsos Loyalty, responsible for Business Development and Operations. Prior to this as Managing Director at Impruf Research, a full service quality research agency, he specialised in developing and executing Mystery Shopping programs, market research and employee motivation programs for local and international companies. César has also held senior sales roles at Cofidis and General Optica.

Based in the new Madrid OnePoint Global office, César will report directly to Rob Huijboom, Chief Commercial Officer. Rob Huijboom adds “I am delighted to be welcoming César to the OnePoint Global team. He is a talented and experienced new colleague in a market which we have targeted for growth in 2014 and beyond. I am excited that César will be advised by Enrique Domingo, ex regional CEO of Synovate Iberia and Latam and lately CEO Spain in charge of the integration of Synovate and Ipsos. His reputation, experience and network are invaluable for a business starting up in the Iberian research market. I am confident that together they will help new and existing customers realise the full potential of the OnePoint Global research platform”.

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