Friday, 16 December 2016
Are retailers embracing mobile CX this Christmas?
T’is the season for everyone to go shopping. With little more than a few days until Christmas and the January sales I’m sure retailers are mindful to maximize their percentage of the consumer purse. But what else can they gain from consumers? How many retailers have truly embraced Mobile CX? If you are anything like […]READ MORE >>
Tuesday, 6 December 2016
2-way SMS surveys
SMS is good for high volume short surveys needing fast responses & to capture feedback in real-time. SMS doesn’t require an internet connection and works on all mobile devices, whatever the contract and in any country, any language. This breadth of coverage makes the SMS channel as good for surveys in Africa and Latin America, as well […]READ MORE >>
Tuesday, 29 November 2016
Benefits of Software Development Kits
Background With the increased use of online services such as GitHub, Project Code, Stack Overflow and many others, there has been more choice for the developer when it comes to integrating solutions to create new ideas. Software Development Kits (SDKs) are now in everyday use across the world of development. A common view of an […]READ MORE >>
Thursday, 24 November 2016
Are We There Yet? Where Technological Innovation is Leading Research.
The practicalities of SMS research Paper delivered at the International Conference of the Association for Survey Computing, Volume 7. Edited by T. Macer et al. By Petra van der Heijden – Senior Associate Director at Network Research We are pleased to share the paper of, Petra van der Heijden, delivered in September 2016, at the seventh […]READ MORE >>
Monday, 21 November 2016
1-way SMS invitations, reminders & alerts
The key points researchers should know when it comes to using 1-way SMS invitations & other SMS messages. SMS (commonly known as ‘texting’) is popular with mobile phone users around the world. That’s because SMS is fast, convenient, doesn’t require an internet connection, and works on even the most basic of phones. Benefits of 1-way SMS messages. When […]READ MORE >>
Tuesday, 8 November 2016
The power of Mobile can help revolutionise Patient Care.
Mobile Surveys – Improving Patient Satisfaction and Care. Healthcare professionals the world over are always focused on improving the levels and standards of care and outcomes received by their patients. The Healthcare market is moving far more towards a customer experience level of service, where the patient’s needs and overall patient satisfaction is continually assessed along […]READ MORE >>
Thursday, 27 October 2016
Customer Engagement – Trick or TREAT?
Can Halloween really increase customer engagement? Halloween now tops the UK retailer’s charts of the most celebrated festivities alongside Christmas and Valentine’s Day – the possibilities therefore to create unique Customer Experiences are endless. Gone are the days where the only images of All Hallows’ Eve, are of ghosts and ghouls with the festivities now focusing […]READ MORE >>
Thursday, 13 October 2016
Flying Dutchman Meets Customer Loyalty
How to earn customer loyalty Customer loyalty as we all know isn’t earned over night, in fact it can take months and years to build to a point where you have an advocate client unknowingly (or knowingly in this instance) singing your praises and automatically choosing your brand over a multitude of others whilst influencing […]READ MORE >>
Tuesday, 4 October 2016
Open banking – an opportunity for CX researchers.
What is ‘open banking’? Following the Competition and Markets Authority’s (CMA) retail banking market investigation, the FCA (the regulator) announced on 9 August 2016, that by early 2018, all UK banks are expected to have implemented ‘Open Banking’. “Open Banking will enable personal customers and small businesses to share their data securely with other banks […]READ MORE >>
Tuesday, 20 September 2016
Why charities love mobile surveys
How the shift from paper to mobile data collection improves speed, quality and provides richer insights for charities. Emily Tomkys ICT in Programme Officer at Oxfam, wrote a great Blog article recently. She shares how and why the charity uses mobile surveys for CAPI field studies, in order to help other charities do the same, especially in international markets with cultural […]READ MORE >>