Monday, 16 January 2017
When do emerging research methods become mainstream?
Emerging research methods The answer clearly has to be based on adoption and the answer for mobile surveys is now. The new GRIT Report issued by Greenbook, has been published for the second half of 2016. As always it makes for an essential read to anyone involved or interested in market research. The report through its […]READ MORE >>
Tuesday, 10 January 2017
Is it possible to predict the future, especially when mobile technology comes into play?
The advance of mobile technology Most people would agree that it is never good to look back, but to always look forward and embrace new challenges. However at the start of a new year, to reflect and assess whether goals and in some instances predictions have been met is healthy. Back in July 2010, two […]READ MORE >>
Friday, 16 December 2016
Are retailers embracing mobile CX this Christmas?
T’is the season for everyone to go shopping. With little more than a few days until Christmas and the January sales I’m sure retailers are mindful to maximize their percentage of the consumer purse. But what else can they gain from consumers? How many retailers have truly embraced Mobile CX? If you are anything like […]READ MORE >>
Tuesday, 6 December 2016
2-way SMS surveys
SMS is good for high volume short surveys needing fast responses & to capture feedback in real-time. SMS doesn’t require an internet connection and works on all mobile devices, whatever the contract and in any country, any language. This breadth of coverage makes the SMS channel as good for surveys in Africa and Latin America, as well […]READ MORE >>
Tuesday, 29 November 2016
Benefits of Software Development Kits
Background With the increased use of online services such as GitHub, Project Code, Stack Overflow and many others, there has been more choice for the developer when it comes to integrating solutions to create new ideas. Software Development Kits (SDKs) are now in everyday use across the world of development. A common view of an […]READ MORE >>
Thursday, 24 November 2016
Are We There Yet? Where Technological Innovation is Leading Research.
The practicalities of SMS research Paper delivered at the International Conference of the Association for Survey Computing, Volume 7. Edited by T. Macer et al. By Petra van der Heijden – Senior Associate Director at Network Research We are pleased to share the paper of, Petra van der Heijden, delivered in September 2016, at the seventh […]READ MORE >>
Monday, 21 November 2016
1-way SMS invitations, reminders & alerts
The key points researchers should know when it comes to using 1-way SMS invitations & other SMS messages. SMS (commonly known as ‘texting’) is popular with mobile phone users around the world. That’s because SMS is fast, convenient, doesn’t require an internet connection, and works on even the most basic of phones. Benefits of 1-way SMS messages. When […]READ MORE >>
Tuesday, 8 November 2016
The power of Mobile can help revolutionise Patient Care.
Mobile Surveys – Improving Patient Satisfaction and Care. Healthcare professionals the world over are always focused on improving the levels and standards of care and outcomes received by their patients. The Healthcare market is moving far more towards a customer experience level of service, where the patient’s needs and overall patient satisfaction is continually assessed along […]READ MORE >>
Thursday, 27 October 2016
Customer Engagement – Trick or TREAT?
Can Halloween really increase customer engagement? Halloween now tops the UK retailer’s charts of the most celebrated festivities alongside Christmas and Valentine’s Day – the possibilities therefore to create unique Customer Experiences are endless. Gone are the days where the only images of All Hallows’ Eve, are of ghosts and ghouls with the festivities now focusing […]READ MORE >>
Thursday, 13 October 2016
Flying Dutchman Meets Customer Loyalty
How to earn customer loyalty Customer loyalty as we all know isn’t earned over night, in fact it can take months and years to build to a point where you have an advocate client unknowingly (or knowingly in this instance) singing your praises and automatically choosing your brand over a multitude of others whilst influencing […]READ MORE >>