Blog

Tuesday, 4 October 2016

Open banking – an opportunity for CX researchers.

What is ‘open banking’? Following the Competition and Markets Authority’s (CMA) retail banking market investigation, the FCA (the regulator) announced on 9 August 2016, that by early 2018, all UK banks are expected to have implemented ‘Open Banking’. “Open Banking will enable personal customers and small businesses to share their data securely with other banks […]

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Open banking – an opportunity for CX researchers.

Tuesday, 20 September 2016

Why charities love mobile surveys

How the shift from paper to mobile data collection improves speed, quality and provides richer insights for charities. Emily Tomkys ICT in Programme Officer at Oxfam, wrote a great Blog article recently. She shares how and why the charity uses mobile surveys for CAPI field studies, in order to help other charities do the same, especially in international markets with cultural […]

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Why charities love mobile surveys

Monday, 12 September 2016

It’s not all about smartphones

Don’t ignore the feature phone when it comes to mobile surveys It’s really easy to get drawn into the latest product advertising from phone providers – who wouldn’t be seduced by the latest ‘edge’ technology, 4G, bigger screens and all the latest features? Actually, me, and I’m not alone – some people resist because they […]

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It’s not all about smartphones

Tuesday, 6 September 2016

Designing an SMS survey?

3 useful tips for anyone who is in the process of designing a new SMS customer service survey.

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Designing an SMS survey?

Tuesday, 30 August 2016

7 Reasons SMS Surveys Could Revitalise Your CATI Programs

It’s a market research headache that’s been getting gradually worse for decades: falling response rates for CATI surveys. Obtaining the required number of responses for a phone survey can burn through budgets and schedules, and even compromise the quality of the data you collect. One agency found that its typical response rate for phone interviews […]

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7 Reasons SMS Surveys Could Revitalise Your CATI Programs

Wednesday, 24 August 2016

The good and the bad about using mobile surveys

Mobile surveys - permissions and clarity have never been more important to protect this great channel of research opportunity.

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The good and the bad about using mobile surveys

Tuesday, 16 August 2016

How can you impress your Telco clients?

Whatever the size or sector of the telco company you have been hired to help, you need to be able to provide a clear and concise customer service strategy. It’s no secret that satisfied customers are more likely to stay loyal, recommend your business to their social networks and act as a brand ambassador in their […]

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How can you impress your Telco clients?

Tuesday, 9 August 2016

Use SMS surveys to get faster responses

Do you currently use CATI (Computer-assisted telephone interviewing) or IVR (Interactive Voice Responses) in order to learn valuable customer information about your targeted demographic? If so, you are undoubtedly drawn to the automated nature of these programs – they allow you to learn so much about your clients quickly. If you find that these programs […]

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Use SMS surveys to get faster responses

Monday, 18 July 2016

Mobile Surveys vs. Online: Back to the Future for Market Research

OnePoint Global’s Dr Tim Snaith’s take on the advantages of mobile surveys The goal of all market research is to uncover ‘truths’ about people’s beliefs, attitudes and experiences. But while the goal has always remained the same, the technology used to gather the data needed is constantly evolving. First there was the online survey revolution, making […]

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Mobile Surveys vs. Online: Back to the Future for Market Research

Monday, 18 July 2016

Do you answer surveys?

Make your mobile surveys easy, and I’ll answer them every time (even while I’m walking the dog!)

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Do you answer surveys?
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