Blog

Monday, 12 September 2016

It’s not all about smartphones

Don’t ignore the feature phone when it comes to mobile surveys It’s really easy to get drawn into the latest product advertising from phone providers – who wouldn’t be seduced by the latest ‘edge’ technology, 4G, bigger screens and all the latest features? Actually, me, and I’m not alone – some people resist because they […]

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It’s not all about smartphones

Tuesday, 6 September 2016

Designing an SMS survey?

3 useful tips for anyone who is in the process of designing a new SMS customer service survey.

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Designing an SMS survey?

Tuesday, 30 August 2016

7 Reasons SMS Surveys Could Revitalise Your CATI Programs

It’s a market research headache that’s been getting gradually worse for decades: falling response rates for CATI surveys. Obtaining the required number of responses for a phone survey can burn through budgets and schedules, and even compromise the quality of the data you collect. One agency found that its typical response rate for phone interviews […]

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7 Reasons SMS Surveys Could Revitalise Your CATI Programs

Wednesday, 24 August 2016

The good and the bad about using mobile surveys

Mobile surveys - permissions and clarity have never been more important to protect this great channel of research opportunity.

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The good and the bad about using mobile surveys

Tuesday, 16 August 2016

How can you impress your Telco clients?

Whatever the size or sector of the telco company you have been hired to help, you need to be able to provide a clear and concise customer service strategy. It’s no secret that satisfied customers are more likely to stay loyal, recommend your business to their social networks and act as a brand ambassador in their […]

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How can you impress your Telco clients?

Tuesday, 9 August 2016

Use SMS surveys to get faster responses

Do you currently use CATI (Computer-assisted telephone interviewing) or IVR (Interactive Voice Responses) in order to learn valuable customer information about your targeted demographic? If so, you are undoubtedly drawn to the automated nature of these programs – they allow you to learn so much about your clients quickly. If you find that these programs […]

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Use SMS surveys to get faster responses

Monday, 18 July 2016

Mobile Surveys vs. Online: Back to the Future for Market Research

OnePoint Global’s Dr Tim Snaith’s take on the advantages of mobile surveys The goal of all market research is to uncover ‘truths’ about people’s beliefs, attitudes and experiences. But while the goal has always remained the same, the technology used to gather the data needed is constantly evolving. First there was the online survey revolution, making […]

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Mobile Surveys vs. Online: Back to the Future for Market Research

Monday, 18 July 2016

Do you answer surveys?

Make your mobile surveys easy, and I’ll answer them every time (even while I’m walking the dog!)

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Do you answer surveys?

Tuesday, 19 April 2016

New mobile survey: 43% will not answer their phone to an unknown number

Why use an SMS mobile survey? Only 16% of people answer their phone if they don’t recognize the number but as many as 60% of people read an SMS (or text) message from a number they don’t recognize.

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New mobile survey: 43% will not answer their phone to an unknown number

Friday, 12 February 2016

New survey: Mobile customers lack loyalty

Survey shows that two thirds of customers have changed mobile phone networks at least once in the last five years

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New survey: Mobile customers lack loyalty
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