Monday, 21 November 2016
1-way SMS invitations, reminders & alerts
The key points researchers should know when it comes to using 1-way SMS invitations & other SMS messages. SMS (commonly known as ‘texting’) is popular with mobile phone users around the world. That’s because SMS is fast, convenient, doesn’t require an internet connection, and works on even the most basic of phones. Benefits of 1-way SMS messages. When […]READ MORE >>
Tuesday, 8 November 2016
The power of Mobile can help revolutionise Patient Care.
Mobile Surveys – Improving Patient Satisfaction and Care. Healthcare professionals the world over are always focused on improving the levels and standards of care and outcomes received by their patients. The Healthcare market is moving far more towards a customer experience level of service, where the patient’s needs and overall patient satisfaction is continually assessed along […]READ MORE >>
Thursday, 27 October 2016
Customer Engagement – Trick or TREAT?
Can Halloween really increase customer engagement? Halloween now tops the UK retailer’s charts of the most celebrated festivities alongside Christmas and Valentine’s Day – the possibilities therefore to create unique Customer Experiences are endless. Gone are the days where the only images of All Hallows’ Eve, are of ghosts and ghouls with the festivities now focusing […]READ MORE >>
Thursday, 13 October 2016
Flying Dutchman Meets Customer Loyalty
How to earn customer loyalty Customer loyalty as we all know isn’t earned over night, in fact it can take months and years to build to a point where you have an advocate client unknowingly (or knowingly in this instance) singing your praises and automatically choosing your brand over a multitude of others whilst influencing […]READ MORE >>
Tuesday, 4 October 2016
Open banking – an opportunity for CX researchers.
What is ‘open banking’? Following the Competition and Markets Authority’s (CMA) retail banking market investigation, the FCA (the regulator) announced on 9 August 2016, that by early 2018, all UK banks are expected to have implemented ‘Open Banking’. “Open Banking will enable personal customers and small businesses to share their data securely with other banks […]READ MORE >>
Tuesday, 20 September 2016
Why charities love mobile surveys
How the shift from paper to mobile data collection improves speed, quality and provides richer insights for charities. Emily Tomkys ICT in Programme Officer at Oxfam, wrote a great Blog article recently. She shares how and why the charity uses mobile surveys for CAPI field studies, in order to help other charities do the same, especially in international markets with cultural […]READ MORE >>
Monday, 12 September 2016
It’s not all about smartphones
Don’t ignore the feature phone when it comes to mobile surveys It’s really easy to get drawn into the latest product advertising from phone providers – who wouldn’t be seduced by the latest ‘edge’ technology, 4G, bigger screens and all the latest features? Actually, me, and I’m not alone – some people resist because they […]READ MORE >>
Tuesday, 6 September 2016
Designing an SMS survey?
3 useful tips for anyone who is in the process of designing a new SMS customer service survey.READ MORE >>
Tuesday, 30 August 2016
7 Reasons SMS Surveys Could Revitalise Your CATI Programs
It’s a market research headache that’s been getting gradually worse for decades: falling response rates for CATI surveys. Obtaining the required number of responses for a phone survey can burn through budgets and schedules, and even compromise the quality of the data you collect. One agency found that its typical response rate for phone interviews […]READ MORE >>
Wednesday, 24 August 2016
The good and the bad about using mobile surveys
Mobile surveys - permissions and clarity have never been more important to protect this great channel of research opportunity.READ MORE >>