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Monday, 18 July 2016

Mobile Surveys vs. Online: Back to the Future for Market Research

OnePoint Global’s Dr Tim Snaith’s take on the advantages of mobile surveys The goal of all market research is to uncover ‘truths’ about people’s beliefs, attitudes and experiences. But while the goal has always remained the same, the technology used to gather the data needed is constantly evolving. First there was the online survey revolution, making […]

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Mobile Surveys vs. Online: Back to the Future for Market Research