Blog

Monday, 21 November 2016

1-way SMS invitations, reminders & alerts

The key points researchers should know when it comes to using 1-way SMS invitations & other SMS messages. SMS (commonly known as ‘texting’) is popular with mobile phone users around the world. That’s because SMS is fast, convenient, doesn’t require an internet connection, and works on even the most basic of phones. Benefits of 1-way SMS messages. When […]

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1-way SMS invitations, reminders & alerts

Tuesday, 4 October 2016

Open banking – an opportunity for CX researchers.

What is ‘open banking’? Following the Competition and Markets Authority’s (CMA) retail banking market investigation, the FCA (the regulator) announced on 9 August 2016, that by early 2018, all UK banks are expected to have implemented ‘Open Banking’. “Open Banking will enable personal customers and small businesses to share their data securely with other banks […]

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Open banking – an opportunity for CX researchers.

Wednesday, 24 August 2016

The good and the bad about using mobile surveys

Mobile surveys - permissions and clarity have never been more important to protect this great channel of research opportunity.

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The good and the bad about using mobile surveys

Tuesday, 16 August 2016

How can you impress your Telco clients?

Whatever the size or sector of the telco company you have been hired to help, you need to be able to provide a clear and concise customer service strategy. It’s no secret that satisfied customers are more likely to stay loyal, recommend your business to their social networks and act as a brand ambassador in their […]

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How can you impress your Telco clients?

Tuesday, 9 August 2016

Use SMS surveys to get faster responses

Do you currently use CATI (Computer-assisted telephone interviewing) or IVR (Interactive Voice Responses) in order to learn valuable customer information about your targeted demographic? If so, you are undoubtedly drawn to the automated nature of these programs – they allow you to learn so much about your clients quickly. If you find that these programs […]

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Use SMS surveys to get faster responses

Monday, 18 July 2016

Mobile Surveys vs. Online: Back to the Future for Market Research

OnePoint Global’s Dr Tim Snaith’s take on the advantages of mobile surveys The goal of all market research is to uncover ‘truths’ about people’s beliefs, attitudes and experiences. But while the goal has always remained the same, the technology used to gather the data needed is constantly evolving. First there was the online survey revolution, making […]

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Mobile Surveys vs. Online: Back to the Future for Market Research