Blog

Monday, 21 November 2016

1-way SMS invitations, reminders & alerts

The key points researchers should know when it comes to using 1-way SMS invitations & other SMS messages. SMS (commonly known as ‘texting’) is popular with mobile phone users around the world. That’s because SMS is fast, convenient, doesn’t require an internet connection, and works on even the most basic of phones. Benefits of 1-way SMS messages. When […]

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1-way SMS invitations, reminders & alerts

Tuesday, 8 November 2016

The power of Mobile can help revolutionise Patient Care.

Mobile Surveys – Improving Patient Satisfaction and Care. Healthcare professionals the world over are always focused on improving the levels and standards of care and outcomes received by their patients. The Healthcare market is moving far more towards a customer experience level of service, where the patient’s needs and overall patient satisfaction is continually assessed along […]

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The power of Mobile can help revolutionise Patient Care.

Thursday, 13 October 2016

Flying Dutchman Meets Customer Loyalty

How to earn customer loyalty Customer loyalty as we all know isn’t earned over night, in fact it can take months and years to build to a point where you have an advocate client unknowingly (or knowingly in this instance) singing your praises and automatically choosing your brand over a multitude of others whilst influencing […]

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Flying Dutchman Meets Customer Loyalty

Tuesday, 4 October 2016

Open banking – an opportunity for CX researchers.

What is ‘open banking’? Following the Competition and Markets Authority’s (CMA) retail banking market investigation, the FCA (the regulator) announced on 9 August 2016, that by early 2018, all UK banks are expected to have implemented ‘Open Banking’. “Open Banking will enable personal customers and small businesses to share their data securely with other banks […]

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Open banking – an opportunity for CX researchers.

Wednesday, 24 August 2016

The good and the bad about using mobile surveys

Mobile surveys - permissions and clarity have never been more important to protect this great channel of research opportunity.

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The good and the bad about using mobile surveys

Monday, 18 July 2016

Mobile Surveys vs. Online: Back to the Future for Market Research

OnePoint Global’s Dr Tim Snaith’s take on the advantages of mobile surveys The goal of all market research is to uncover ‘truths’ about people’s beliefs, attitudes and experiences. But while the goal has always remained the same, the technology used to gather the data needed is constantly evolving. First there was the online survey revolution, making […]

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Mobile Surveys vs. Online: Back to the Future for Market Research