Tuesday, 29 November 2016
Benefits of Software Development Kits
Background With the increased use of online services such as GitHub, Project Code, Stack Overflow and many others, there has been more choice for the developer when it comes to integrating solutions to create new ideas. Software Development Kits (SDKs) are now in everyday use across the world of development. A common view of an […]READ MORE >>
Thursday, 24 November 2016
Are We There Yet? Where Technological Innovation is Leading Research.
The practicalities of SMS research Paper delivered at the International Conference of the Association for Survey Computing, Volume 7. Edited by T. Macer et al. By Petra van der Heijden – Senior Associate Director at Network Research We are pleased to share the paper of, Petra van der Heijden, delivered in September 2016, at the seventh […]READ MORE >>
Monday, 21 November 2016
1-way SMS invitations, reminders & alerts
The key points researchers should know when it comes to using 1-way SMS invitations & other SMS messages. SMS (commonly known as ‘texting’) is popular with mobile phone users around the world. That’s because SMS is fast, convenient, doesn’t require an internet connection, and works on even the most basic of phones. Benefits of 1-way SMS messages. When […]READ MORE >>
Tuesday, 4 October 2016
Open banking – an opportunity for CX researchers.
What is ‘open banking’? Following the Competition and Markets Authority’s (CMA) retail banking market investigation, the FCA (the regulator) announced on 9 August 2016, that by early 2018, all UK banks are expected to have implemented ‘Open Banking’. “Open Banking will enable personal customers and small businesses to share their data securely with other banks […]READ MORE >>
Monday, 12 September 2016
It’s not all about smartphones
Don’t ignore the feature phone when it comes to mobile surveys It’s really easy to get drawn into the latest product advertising from phone providers – who wouldn’t be seduced by the latest ‘edge’ technology, 4G, bigger screens and all the latest features? Actually, me, and I’m not alone – some people resist because they […]READ MORE >>
Tuesday, 6 September 2016
Designing an SMS survey?
3 useful tips for anyone who is in the process of designing a new SMS customer service survey.READ MORE >>
Tuesday, 30 August 2016
7 Reasons SMS Surveys Could Revitalise Your CATI Programs
It’s a market research headache that’s been getting gradually worse for decades: falling response rates for CATI surveys. Obtaining the required number of responses for a phone survey can burn through budgets and schedules, and even compromise the quality of the data you collect. One agency found that its typical response rate for phone interviews […]READ MORE >>
Tuesday, 16 August 2016
How can you impress your Telco clients?
Whatever the size or sector of the telco company you have been hired to help, you need to be able to provide a clear and concise customer service strategy. It’s no secret that satisfied customers are more likely to stay loyal, recommend your business to their social networks and act as a brand ambassador in their […]READ MORE >>
Tuesday, 9 August 2016
Use SMS surveys to get faster responses
Do you currently use CATI (Computer-assisted telephone interviewing) or IVR (Interactive Voice Responses) in order to learn valuable customer information about your targeted demographic? If so, you are undoubtedly drawn to the automated nature of these programs – they allow you to learn so much about your clients quickly. If you find that these programs […]READ MORE >>
Monday, 18 July 2016
Mobile Surveys vs. Online: Back to the Future for Market Research
OnePoint Global’s Dr Tim Snaith’s take on the advantages of mobile surveys The goal of all market research is to uncover ‘truths’ about people’s beliefs, attitudes and experiences. But while the goal has always remained the same, the technology used to gather the data needed is constantly evolving. First there was the online survey revolution, making […]READ MORE >>