Blog

Monday, 21 November 2016

1-way SMS invitations, reminders & alerts

The key points researchers should know when it comes to using 1-way SMS invitations & other SMS messages. SMS (commonly known as ‘texting’) is popular with mobile phone users around the world. That’s because SMS is fast, convenient, doesn’t require an internet connection, and works on even the most basic of phones. Benefits of 1-way SMS messages. When […]

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1-way SMS invitations, reminders & alerts

Thursday, 27 October 2016

Customer Engagement – Trick or TREAT?

Can Halloween really increase customer engagement? Halloween now tops the UK retailer’s charts of the most celebrated festivities alongside Christmas and Valentine’s Day – the possibilities therefore to create unique Customer Experiences are endless. Gone are the days where the only images of All Hallows’ Eve, are of ghosts and ghouls with the festivities now focusing […]

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Customer Engagement – Trick or TREAT?

Tuesday, 4 October 2016

Open banking – an opportunity for CX researchers.

What is ‘open banking’? Following the Competition and Markets Authority’s (CMA) retail banking market investigation, the FCA (the regulator) announced on 9 August 2016, that by early 2018, all UK banks are expected to have implemented ‘Open Banking’. “Open Banking will enable personal customers and small businesses to share their data securely with other banks […]

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Open banking – an opportunity for CX researchers.