Blog

Monday, 21 November 2016

1-way SMS invitations, reminders & alerts

The key points researchers should know when it comes to using 1-way SMS invitations & other SMS messages. SMS (commonly known as ‘texting’) is popular with mobile phone users around the world. That’s because SMS is fast, convenient, doesn’t require an internet connection, and works on even the most basic of phones. Benefits of 1-way SMS messages. When […]

READ MORE >>
1-way SMS invitations, reminders & alerts

Thursday, 13 October 2016

Flying Dutchman Meets Customer Loyalty

How to earn customer loyalty Customer loyalty as we all know isn’t earned over night, in fact it can take months and years to build to a point where you have an advocate client unknowingly (or knowingly in this instance) singing your praises and automatically choosing your brand over a multitude of others whilst influencing […]

READ MORE >>
Flying Dutchman Meets Customer Loyalty

Tuesday, 4 October 2016

Open banking – an opportunity for CX researchers.

What is ‘open banking’? Following the Competition and Markets Authority’s (CMA) retail banking market investigation, the FCA (the regulator) announced on 9 August 2016, that by early 2018, all UK banks are expected to have implemented ‘Open Banking’. “Open Banking will enable personal customers and small businesses to share their data securely with other banks […]

READ MORE >>
Open banking – an opportunity for CX researchers.

Tuesday, 30 August 2016

7 Reasons SMS Surveys Could Revitalise Your CATI Programs

It’s a market research headache that’s been getting gradually worse for decades: falling response rates for CATI surveys. Obtaining the required number of responses for a phone survey can burn through budgets and schedules, and even compromise the quality of the data you collect. One agency found that its typical response rate for phone interviews […]

READ MORE >>
7 Reasons SMS Surveys Could Revitalise Your CATI Programs

Wednesday, 24 August 2016

The good and the bad about using mobile surveys

Mobile surveys - permissions and clarity have never been more important to protect this great channel of research opportunity.

READ MORE >>
The good and the bad about using mobile surveys

Tuesday, 16 August 2016

How can you impress your Telco clients?

Whatever the size or sector of the telco company you have been hired to help, you need to be able to provide a clear and concise customer service strategy. It’s no secret that satisfied customers are more likely to stay loyal, recommend your business to their social networks and act as a brand ambassador in their […]

READ MORE >>
How can you impress your Telco clients?

Tuesday, 9 August 2016

Use SMS surveys to get faster responses

Do you currently use CATI (Computer-assisted telephone interviewing) or IVR (Interactive Voice Responses) in order to learn valuable customer information about your targeted demographic? If so, you are undoubtedly drawn to the automated nature of these programs – they allow you to learn so much about your clients quickly. If you find that these programs […]

READ MORE >>
Use SMS surveys to get faster responses

Tuesday, 19 April 2016

New mobile survey: 43% will not answer their phone to an unknown number

Why use an SMS mobile survey? Only 16% of people answer their phone if they don’t recognize the number but as many as 60% of people read an SMS (or text) message from a number they don’t recognize.

READ MORE >>
New mobile survey: 43% will not answer their phone to an unknown number