Blog

Monday, 21 November 2016

1-way SMS invitations, reminders & alerts

The key points researchers should know when it comes to using 1-way SMS invitations & other SMS messages. SMS (commonly known as ‘texting’) is popular with mobile phone users around the world. That’s because SMS is fast, convenient, doesn’t require an internet connection, and works on even the most basic of phones. Benefits of 1-way SMS messages. When […]

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1-way SMS invitations, reminders & alerts

Thursday, 27 October 2016

Customer Engagement – Trick or TREAT?

Can Halloween really increase customer engagement? Halloween now tops the UK retailer’s charts of the most celebrated festivities alongside Christmas and Valentine’s Day – the possibilities therefore to create unique Customer Experiences are endless. Gone are the days where the only images of All Hallows’ Eve, are of ghosts and ghouls with the festivities now focusing […]

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Customer Engagement – Trick or TREAT?

Tuesday, 30 August 2016

7 Reasons SMS Surveys Could Revitalise Your CATI Programs

It’s a market research headache that’s been getting gradually worse for decades: falling response rates for CATI surveys. Obtaining the required number of responses for a phone survey can burn through budgets and schedules, and even compromise the quality of the data you collect. One agency found that its typical response rate for phone interviews […]

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7 Reasons SMS Surveys Could Revitalise Your CATI Programs

Wednesday, 24 August 2016

The good and the bad about using mobile surveys

Mobile surveys - permissions and clarity have never been more important to protect this great channel of research opportunity.

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The good and the bad about using mobile surveys

Tuesday, 16 August 2016

How can you impress your Telco clients?

Whatever the size or sector of the telco company you have been hired to help, you need to be able to provide a clear and concise customer service strategy. It’s no secret that satisfied customers are more likely to stay loyal, recommend your business to their social networks and act as a brand ambassador in their […]

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How can you impress your Telco clients?

Tuesday, 9 August 2016

Use SMS surveys to get faster responses

Do you currently use CATI (Computer-assisted telephone interviewing) or IVR (Interactive Voice Responses) in order to learn valuable customer information about your targeted demographic? If so, you are undoubtedly drawn to the automated nature of these programs – they allow you to learn so much about your clients quickly. If you find that these programs […]

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Use SMS surveys to get faster responses

Tuesday, 19 April 2016

New mobile survey: 43% will not answer their phone to an unknown number

Why use an SMS mobile survey? Only 16% of people answer their phone if they don’t recognize the number but as many as 60% of people read an SMS (or text) message from a number they don’t recognize.

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New mobile survey: 43% will not answer their phone to an unknown number