Blog

Tuesday, 26 June 2018

Mind the Gap – the widening gap between panel companies with and without a survey App

The gap is widening between panel companies that do and do not use mobile Apps to distribute surveys. Those that ‘do’ offer cost and time efficiencies that their competitors cannot match. Fast turnarounds from a responsive app-using sample mean their clients get more for the number of panellists they pay for: the sample to quota […]

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Mind the Gap – the widening gap between panel companies with and without a survey App

Wednesday, 20 June 2018

How to survive the extinction of the online survey

Bob Lederer recently posted a video in which he asked whether mobile was the last hope for the MR Industry. Beneath this question was an acknowledgement that online surveys are in decline mostly because users don’t answer emails and can’t be bothered to type in custom URLs. These factors were compounded recently by the unrest […]

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How to survive the extinction of the online survey