Thursday, 24 November 2016
Are We There Yet? Where Technological Innovation is Leading Research.
The practicalities of SMS research
Paper delivered at the International Conference of the Association for Survey Computing, Volume 7. Edited by T. Macer et al. By Petra van der Heijden – Senior Associate Director at Network Research
We are pleased to share the paper of, Petra van der Heijden, delivered in September 2016, at the seventh International Conference of the Association for Survey Computing.
The practicalities of SMS Research is a subject close to the hearts of us here at OnePoint Global. Having worked with Network Research on this programme, we know the value that SMS surveys can bring to a customer feedback project.
We are also highly supportive of the research-on-research approach. Client organisations often have a repertoire of methodologies for gaining feedback from their customers, driven by the limitations of available contact data and their own preferred approach. Network Research used a research-on-research approach, which tested a variety of engagement channels to get the desired response data, to meet the end client’s needs within budget – this included the SMS channel.
Using few, but highly targeted questions, SMS surveys can yield over a 20% response rate which as demonstrated by this study is far higher than other methods.
This is a great seminal paper by Petra, being the first of its kind to report on the use of SMS in a large scale business critical client programme. We would highly recommend others interested in SMS Surveys and the principles of research-on-research to read it.
To read the paper in full, please click here.